Page 16 - ar2012

OPERATIONS REVIEW
Chestnut Run in Ukraine
MacCoffee sponsored the 20th annual
sports and charity Chestnut Run in
Ukraine, as part of the celebrations
of Kyiv Day on Maidan Nezalezhnosti
Square. The MacCoffee promotion was
to attract consumers and stimulate
trial purchases.
To Victory with MacCoffee
MacCoffee became the exclusive partner
of the football mini tournament between
the State Duma deputies representing
two parties - United Russia and the
Liberal Democratic Party of Russia.
EURO 2012
MacCoffee launched a large-scale
advertising campaign to support the
European Football Championship 2012
(UEFA EURO 2012). The brilliant and
eye-catching MacCoffee advertisements
were posted on billboards, public transport,
and aired on major radio stations.
Don’t Slumber Away the Summer
MacCoffee’s 2012 advertising campaign
“Don’t Slumber Away the Summer!” -
a follow-up to 2011’s campaign - was
launched during the European summer
in Russia. During the two hottest
months of the year, the bright and catchy
advertisements by MacCoffee were posted
on billboards and public transport.
The Red Square Bike Ride
MacCoffee was again a partner of the
Red Square charity bike ride organized
by the Downside Up Foundation with
the support of the Moscow and federal
authorities. The aim of the Red Square
charity bike ride is raising money for the
treatment of Down Syndrome children.
PROPERTY DEVELOPMENT
AT 81 PLAYFAIR ROAD,
SINGAPORE
In 2011, the Group announced the
purchase of a piece of land at 81 Playfair
Road, adjacent to our Corporate
Headquarters. The Group intends to
construct a 11-storey industrial building
on the site that would seamlessly
link the 2 developments. The Group
has received approval for its building
plans. Construction has commenced
in February 2013 and is expected to be
completed by end 2014.
UKRAINE
FACTORY
OPENING
In November, we officially opened
our newest manufacturing facility
in Zolotonosha, in the Cherkasy
region of Ukraine.
Located in Zolotonosha, in the
Cherkasy region and occupying
5.4 hectares, the new facility
manufactures products for the
Ukrainian market, as well as
exports to neighbouring countries
in Eastern Europe.
Food Empire invested an initial
amount of 93 million Hryvnia
(US$11.4 million) in the facility.
The investment has been warmly
welcomed by local authorities due
to the jobs and economic activity
the factory creates.
14