Page 31 - ar2012

Food Empire Holdings Limited Annual Report 2012
VICENTE LEE (Southern China)
Being posted to the Chinese mainland, I have
discovered a new way of living, together with new
friends made and new colleagues whom I get to
work alongside with. What I’ve discovered from
living here in China is that, due to its sheer mass,
it is a place that has plenty of untapped potential.
The past two decades has shown dazzling
economic growth within China, a leader in
the manufacturing of ubiquitous amounts of
consumer goods. Although the coffee culture has
not yet caught on, we are undeterred, believing
that with Klassno we can increase the popularity
of the rich aroma and flavour of coffee for the
people of China.
With strong ambition and an eagerness to excel
in the coffee business, I am ready to reach out,
learn new things, and develop new strategies that
will give Food Empire a strong foothold in this
emerging market.
Let’s move to the land of opportunity – here’s to
the development of the Klassno in China
and beyond.
ASSEM UTEPOVA
(Kazakhstan)
Add a little courage, strong optimism and
a dash of audacity, and this perfect cocktail
would allow you to not just beat your
competitors but challenge yourself to work
harder and put in more effort to overcome
any challenges posed.
It seems there is nothing common between
the world of Fashion and MacCoffee, but
we decided to try and combine the two. We
used a “Fashion” approach in presenting
MacCoffee goods at a special show room
styled to that of a cozy home environment,
and offered fashionable and stylish gifts for
our consumers to purchase. It turned out to
be extraordinary, interesting and fun!
In 2013 we intend to push the limits further,
aiming to create events that will be widely
discussed in every city of Kazakhstan and
beyond!
The greatest discovery that we can make in
our life is within us, it is our potential, our
talents and our dreams! Here’s wishing all
of you get to realize the amazement of self-
discovery too!
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