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T wo
suCCess Ful
LAunCheS
On track in our mi s s ion to strengthen our market pos i t ion and global
presence , we succes sfully forayed into new markets : Ph i l i p p ines and Myanmar .
EPISODE II
Ca f éR i t e S tar t s R i g h t i n t h e P h i l i p p i n e s
CaféRite has arrived in the Philippines and is set to delight coffee lovers with its tasty and fuss-
free goodness! Adopting the slogan “Make it Rite” in a lighthearted TVC series and gaining media
exposure on daytime television, the brand is poised to gain more ground in this dynamic market.
MacCo f f e e Tak e s F l i g h t i n Myanmar
MacCoffee’s entry to the Myanmar market was marked by a successful brand launch, a well-
designed campaign and presence in key events that resulted into strong market visibility.
In addition to print and outdoor advertising, a TVC for MacCoffee entitled “Metamorphosis”
was produced featuring MacCoffee’s brand ambassador, beauty queen Nan Khin Zayar, and the
tagline, “Open My World” – a phrase that also perfectly encapsulates Food Empire’s aspiration to
expand its horizons.