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operations review
THE RESULTS
OF THE BRAND
VALUATION STUDY ARE A
STRONG ENDORSEMENT
OF OUR EFFORTS TO
KEEP OUR BRANDS AT
THE FOREFRONT OF THE
CONSUMER’S MIND.
Mr Tan Wang Cheow
Executive Chairman
Brand Valuation
Exercise in 2013
In October 2013, Food Empire announced
the results of its brand valuation exercise.
MacCoffee, the Group’s flagship brand,
was valued at US$139.7 million. Together
with other brands including Kracks
and Petrovskaya Sloboda, the Group’s
key brands have been assigned a total
value of US$174.8 million. The study
was conducted by an independent
international brand valuer in 3 of Food
Empire’s key markets – Russia, Eastern
Europe and Central Asia.
debt financing of the Group’s investment
in several upstream green-field projects
and the construction of an investment
property at 81 Playfair Road.
There was a net operating cash outflow
of US$4.4 million in FY2013, compared
to a net operating cash inflow of US$24.4
million in FY2012, largely due to increase
in working capital. The Group’s cash and
cash equivalents was US$27.7 million
as at 31 December 2013, compared
to US$46.6 million as at 31 December
2012. The decrease in cash and cash
equivalents was mainly due to the partial
funding of the Group’s investment in
several upstream green-field projects
with cash and the change in the business
processes in our key markets.
The Group’s net assets as at 31 December
2013 were US$166.2 million. The net asset
value per ordinary share (excluding non-
controlling interests) as at 31 December
2013 was 31.15 US cents as compared to
30.34 US cents as at 31 December 2012.
64
A Steady Ascent
In May 2013, Food Empire emerged
as one of Singapore’s top SGX-
listed brands, ranked 64 among
the top 100 SGX-listed companies
by a leading independent brand
valuation consultancy. This reflects an
improvement in ranking, from 67 in 2012.
Ranked
among the top 100 SGX-
listed companies in 2013.
WE WILL CONTINUE
TO INVEST IN
BRAND DEVELOPMENT
TO BETTER CONNECT
WITH CONSUMERS AND
ADD VALUE TO OUR
BUSINESS.
Mr Tan Wang Cheow
Executive Chairman
CafeRite Joins AutoShow
Food Empire Holdings Limited Annual Report 2013
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