Page 18 - ar2012

MARKETING ACTIVITIES
CREATING BUZZ
Helping others is the modus operandi
here at Food Empire. We were proud
to be the main sponsor for the maiden
mission founded by two medical
students, Alexander and Shonda Ng.
Together with fellow medical student
Kee Aera, and a group of licensed
doctors, their goal to bring medical relief
to the poor in the Philippines was met.
Their first stop was to the North
Cemetery in Metro Manila, the largest
cemetery in the city, with a living
population of over 10,000 occupants.
With no proper sanitation and a lack of
running water, a health screening
centre in the nearby church, Philadelphia
Christcentred Fellowship, was set
up. They were able to provide health
education and run a medical clinic,
on top of distributing gift packs to the
families. Basic knowledge on how to
create a sustainable income to
provide for their growing families
was also taught.
Leaving the city, the team headed for
the mountainous region of Central
Luzon, to spread good cheer and medical
attention to the Aetas tribe. Tucked
away in a secluded region amidst lush
forestry, the Aetas people have little
access to healthcare and sanitation,
and are heavily discriminated due
to their darker skin tones. The team
were able to conduct both medical and
dental screenings as well as provide
the community with multivitamins and
vaccination for children, elderly, ill-
stricken and anyone else with ailments.
As a parting gift, a distribution of proper
meals and gift packs were given prior to
their departure from the village.
Cut off from civilization, it took an
overnight journey by both van and ferry
to reach the island of Mindoro, home to 8
different Mangyan tribes. With minimal
accessibility, basic aid and amenities
often bypass the people of this region.
Surviving on subsistence agriculture, the
Mangyan people lived in poor health and
hygiene conditions.
Food Empire’s support brought relief
to these people in the form of food,
vaccines, health screenings and gift
packs. Helping to improve the lives of
communities in rural Philippines, Food
Empire hopes to continue to be a part
of this on going mission of medical
provision.
16
MEDICAL
MISSION TO
MANILA