Page 19 - ar2012

Held at the Sofitel Hotel in Ho Chi Minh
City, Food Empire Vietnam was proud to
introduce the new face of MacCoffee –
Mr Binh Minh. An actor, model and emcee,
he was there to present the fresh new
packaging design for the instant coffee
brand, the MacCoffee Strong and the
MacCoffee Classic, both equally loved by
a range of coffee drinkers.
Combining the knowledge of robust
Vietnamese coffee and the expertise of
instant coffee formulas from Food Empire,
the perfect brew was created for the
Vietnamese market – a cup of bold strong
coffee with rich aromas, suited to the
local palate.
INTRODUCING THE NEW FACES OF MACCOFFEE IN VIETNAM –
MR BINH MINH AS BRAND AMBASSADOR & UPDATED PACKAGING DESIGN
GREAT
ETHIOPIAN RUN
Teaming up with the Commercial Bank
of Ethiopia, MacCoffee participated
in the 2012 CRBC Ring Road Relay,
promoting road safety in the city of
Addis Ababa. Organized by the Great
Ethiopian Run organization, Olympic
Gold medallist, Mr Haile Gebrselassie
graced the occasion, all whilst enjoying
refreshing beverages from MacCoffee.
Food Empire Holdings Limited Annual Report 2012
17