Page 21 - ar2012

XL-ACHIEVEMENTS WITH
MACCOFFEE XL
University students in Kazakhstan were
in for a treat this autumn! Sending in
photos of their school achievements
before and after enjoying their favourite
MacCoffee beverage, the most creative
pictures chosen were vying to win the
latest iPhone and iPad models!
UEFA EURO 2012
Unveiled in summer 2012, MacCoffee
was proud to be in support of the
UEFA EURO 2012. Rolling out a large-
scale federal advertising campaign,
MacCoffee’s ‘Hot Support’ for the
football tournament acted as an excellent
opportunity to strengthen our position
as an active brand.
2012 FAMILY DAY AT USS
Held at Universal Studios Singapore,
this year’s Family Day outing was a big
day of fun and enjoyment for all.
SIAL PARIS 2012
Showcasing a range of over 200
products, including flagship brand
MacCoffee, at the 2012 SIAL Paris
exhibition - a food biennial that sets the
trend within the food industry, Food
Empire Holdings displays proof that
they are a strong contender in the global
market of food manufacturing. The 25th
edition of this exhibition, held at Paris
Nord Villepinte in France, is a unique
global food event featuring the world’s
leading retail and food service buyers
housed in one location.
WOODGROVE
SECONDARY SCHOOL
13TH SPEECH DAY
As part of a 5 year sponsorship towards
Woodgrove Secondary School’s
Performing Arts Awards since 2009,
Food Empire was back again this year
with our Chief Financial Officer (CFO),
Mr William Fong, giving out the
book prizes.
NEW CEO
APPOINTMENT PARTY
To celebrate his new appointment
as CEO of Food Empire Holdings, a
welcome party was held at the Singapore
Headquarters, where colleagues
congratulated Mr Sudeep Nair on his
new post.
CAMFOOD 2012 GETS A
TASTE OF MACCOFFEE
Bringing our flagship brand, MacCoffee,
to the most prestigious B2B food expo in
Phnom Penh, Cambodia, Food Empire
was proud to be featured on SEATV
Cambodia, highlighting MacCoffee
3-in-1, cereals and snacks at our booth.
KLASSNO IN IRAN
Giving a taste of premium coffee blends
to the people of Tehran, Iran, with
Klassno’s mobile sampling booth.
Food Empire Holdings Limited Annual Report 2012
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