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MARKETING ACTIVITIES
RED SQUARE BIKE RIDE
Organized by the Downside Up
Foundation, MacCoffee is once again a
partner for the Red Square charity bike
ride, raising 8 million Rubles for the
treatment of Down Syndrome children
in Russia.
KLASSNO GOES
DOWN UNDER!
Held annually, the Royal Melbourne
Show brings the best in food and
agriculture together in one place.
Klassno gladly partook in this year’s
show, sharing the rich taste and
aroma of our coffee with thousands
of festival attendees.
CHARITY WALK 2012
Food Empire was proud to be a part of
the ComChest Heartstrings Walk, raising
S$1.3million that goes to helping over
300,000 people in Singapore.
SPONSORS WORLD
INDOOR SKYDIVING
CHAMPIONSHIPS AT
IFLY SINGAPORE
MacCoffee sponsored the iFly Singapore
Indoor World Skydiving Championships,
the first indoor skydiving championship
in Asia Pacific. The competition was
held at iFly Singapore, the world’s
largest indoor skydiving simulator. To
top off the inaugural event, a number of
Guinness World Records were set and
broken by international teams during
the event.
DON’T SLUMBER AWAY
THE SUMMER
Reaching out to city dwellers and holiday
makers alike, MacCoffee’s new summer
federal advertising campaign took on
a new concept – ‘Don’t Slumber Away
the Summer’. The new MacCoffee ad
could be seen on billboards, public
transportation and other outdoor media
channels in over 18 Russian cities.
FESTIVAL OF THE FUNNY
AND INVENTIVE (KVN)
IN SUZDAL
MacCoffee and Kracks were proud to
be the sponsors for the 4th time at the
KVN event in the Vladimir Region in
Russia. Answering a range of questions
about our products, contestants received
goodies and promotional gifts from
Food Empire for their participation.
OPENING NIGHT OF
GOLD RUSH
Increasing the visibility of the Ukrainian
culture and lifestyle in Singapore, Food
Empire was proud to be the opening
night sponsor of ‘Gold Rush: Treasures
of Ukraine’ – an exhibition comprising
a collection of 260 pieces of jewellery,
weapons, coins and artefacts, primarily
fashioned from gold – held at the
National Museum of Singapore. The
event was graced by the Ambassador of
Ukraine, Mr Pavlo Sultansky, and Food
Empire Directors, Mr Tan Wang Cheow
and Mr Sudeep Nair.
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