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Marketing Activities
oN THE
RADAR
Events and ini t iat ives that propelled our
brands to new he ights of market presence
MacCoffee Races Into Myanmar
MacCoffee’s latest foray into the Myanmar
market started with a big bang as it proudly
partnered with Yoma Strategic to organise
the country’s first international marathon, the
Yoma Yangon International Marathon on 27
January at People’s Park.
The dazzling Miss Nan Khin Zayar, official
Brand Ambassador for MacCoffee in
Myanmar and winner of “People’s Choice
Award” and “Miss Internet” at the 2012 Miss
International Pageant, graced the event .
OrienBites at the 2013 Gulfood
Exhibition
OrienBites participated in the 2013
Gulfood Exhibition, held from 25 to 28
February at the Dubai World Trade Centre.
With over 4,200 exhibitors, the exhibition
provided an excellent trade platform
for food-related enterprises to tap into
opportunities in the Middle East, Africa
and South Asia markets.
MacCoffee Love on Ukrainian Radio
MacCoffee dominated the airwaves in
April 2013 as fun and bubbly Ukrainians
professed their love for their favourite
coffee drink on Lux FM. The excited
winners in the radio project “MacCoffee,
I love you!” were photographed with the
MacCoffee goodie bags they received.
Food Empire Holdings Limited Annual Report 2013
30