Page 33 - Food Empire - Annual Report 2013

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Klassno Caspian Sampling
From 18 to 31 March 2013, Klassno roving
trucks made several stops around the
Caspian provinces in north Iran to give coffee
samples to the local residents. Within 13
days, the Klassno trucks toured Hameekala,
Shaytanku, Bdr. Anzali and Masouleh in
Lahijan, as well as Loka, Gerad and Nur
Forest in Mazandaran Province.
CaféRite Gears Up for Manila
At the Manila International Auto Show,
CaféRite was one of Autoitalia’s featured
customized Piaggio APÉ units and was
given the opportunity to conduct a Wet
Sampling Activity. The 4-day event was
held at the World Trade Center in Manila,
Philippines.
A Slam Dunk for MacCoffee!
MacCoffee is honored to be an official
sponsor of the 2013 Euroleague
Basketball Championship. Year after
year, more than 30 teams participate
in the quest to be the best in European
Basketball. The apex of this passionate
season is the FINAL FOUR, a spectacular
event that attracts millions of viewers all
over the world.
MacCoffee Shines at the World
Hockey Championship
MacCoffee is an official sponsor of
the TV broadcast of the World Hockey
Championship in Latvia and Belarus.
These countries are historically very
fanatic about hockey, so putting
MacCoffee right smack at the centre of
the most anticipated hockey TV event is a
surefire strategy for gaining visibility.
MacCoffee Scores Big at the
Ukrainian Football Championship
Finals
MacCoffee sponsored the final match of
the Ukrainian Football Championship on
22 May 2013 at the Metallist Stadium in
Kharkov City. The match was broadcasted
live on TV Channel “ICTV” at 19:45.
Throughout the entire match, a 15-sec
video was played at regular intervals,
totaling 5 minutes of airtime.
MacCoffee Sampling Activities in
Hothot, Inner Mongolia
Residents of Hothot, Inner Mongolia were
in for a heartwarming treat as MacCoffee
set up booths and conducted free sam-
pling activities to promote the great-tasting
blend of MacCoffee in June 2013.
OFFICIAL SPONSORS OF THE
‘FINAL FOUR LONDON 2013’
Food Empire Holdings Limited Annual Report 2013
31