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Marketing Activities
MacCoffee at the Tarasova Gora 2013
For the third time, MacCoffee sponsored
the International Motorcycle Festival
“Tarasova Gora” in Ukraine from 30 May
to 4 June 2013. Bikers who attended this
annual festival enjoyed their favourite
MacCoffee 3-in-1 fix as they proudly
displayed their motorcycles while admiring
the beauty of the MacCoffee promo girls.
Spotted in Nairobi, Kenya!
Lucky shoppers at Nakumatt Junction and
Nakumatt TRM in Nairobi, Kenya were in
for a surprise treat courtesy of MacCoffee.
Delighted shoppers who were spotted
purchasing MacCoffee Classic 200g were
given free hampers containing limited
edition mugs.
MacCoffee Café Pho Arrives in
Vietnam
Brimming with excellent taste and
sporting a refreshing package design,
MacCoffee Café Pho was officially
launched on 19 May 2013 at Sofitel in Ho
Chi Minh City. In sync with the launch, a
photo competition was organized online
while other promo activities were rolled
out in supermarkets, office buildings,
parks and other public areas.
Woodgrove Secondary School
Speech Day
In light of Food Empire’s 5-year
sponsorship of Woodgrove Secondary
School’s Performing Arts Awards since
2009, Food Empire Executive Chairman
Mr Tan Wang Cheow graced the 2013
ceremonies and personally congratulated
the student beneficiaries.
Medical Mission to Manila
For the second consecutive year, Food
Empire sponsored a Medical Mission to
Manila with the aim to helping the less
fortunate by providing medical relief. The
visiting contingent served the squatter
settlements of North Cemetery and
Matutum, the Boys Town Complex, and
the Mangyan and Aetas tribes. CaféRite,
Food Empire’s instant coffeemix brand in
the Philippines, was the official beverage
sponsor for the Medical Mission.
Klassno Blossoms in Hong Kong
Flowers Show
Several Klassno sampling booths were
set up to reach out to the huge crowds
admiring the colourful displays at the
Hong Kong Flowers Show 2013.
The 10-day event started on 15 March
2013 and was held at Victoria Park.
Food Empire Holdings Limited Annual Report 2013
32